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Projects
- Shopify UX improvements (+34% conversion rate, 0.35% → 0.46%)
- Bundles + coupons in cart (Gross Sales +97%, Total Sales +82%)
- WebGL deep compositing (patent)
- Estimate tool simplification (+300% completions)
Latest notes
- Migrating a live member community without leaking anyone - 2026-08-28
- Don't sync everything: one owner, one direction per field - 2026-06-20
- Measuring Shopify UX changes (a minimal CRO plan) - 2026-02-08
- Cart & checkout: bundles + coupon visibility (patterns that lift revenue) - 2026-02-08
- Shopify UX: a friction-first checklist - 2026-02-08
- Inventory stability is a growth lever - 2026-02-08
- Writing pages LLMs can cite - 2026-02-06
Latest log entries
- I bet on the low-code path and lost a few days to it - 2026-08-30
- Shipping the MVP was the right call — real users were the roadmap - 2026-08-29