# Rafal M Cichon - Portfolio, Projects, Notes

This is a personal portfolio and writing site.
I publish practical notes, case studies, and a log of wins/losses/lessons learned.

Primary pages:
- /projects/ - case studies with constraints, decisions, and outcomes
- /notes/ - short technical notes and experiments
- /log/ - wins, losses, and reflections
- /resume/ - condensed resume (full version on rafalmcichon.dev)
- /about/ - background and focus areas
- /contact/ - ways to reach me

Best starting points:
- /projects/shopify-ux-conversion-50/
- /projects/shopify-bundles-coupons-sales-100/
- /notes/writing-pages-llms-can-cite/
- /notes/inventory-stability-is-a-growth-lever/
- /notes/human-in-the-loop-automation-for-ecommerce/
- /notes/shopify-ux-friction-checklist/
- /notes/cart-checkout-bundles-coupons/
- /notes/measuring-shopify-ux-changes/
- /projects/seo-content-hubs-shopify/
- /notes/seo-hub-pages-on-shopify/