Rafal M Cichon

Senior Digital Growth & Web Engineer at Orlando Foods. I work on the whole funnel — Shopify UX, CRO, technical SEO, paid ads (Google/Meta), GA4/GTM, and email — and I build the systems behind it myself (headless/Sanity, automation).

A growth leader who also builds — Shopify & headless (Sanity).

Proof points

• Shopify UX and CRO: small weekly changes to product pages, cart and checkout, each measured against a baseline.
• Built a member community platform from scratch (Shopify + serverless worker), safely migrated the legacy member backlog to it, and replaced manual publishing with self-service.
• Sanity.io marketing-content layer over the ERP, across the company’s brands.
• Co-inventor of a patented WebGL deep compositing system for browsers.
• Estimate tool simplification: contributed to a 300% increase in completed online estimates.

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