Rafal M Cichon

Senior Digital Growth & Web Engineer at Orlando Foods. I work on the whole funnel — Shopify UX, CRO, technical SEO, paid ads (Google/Meta), GA4/GTM, and email — and I build the systems behind it myself (headless/Sanity, automation).

A growth leader who also builds — Shopify & headless (Sanity).

Proof points

• Shopify UX improvements: +34% conversion rate (0.35% → 0.46%).
• Bundles + coupon visibility in cart: Gross Sales +97%, Total Sales +82%.
• Built a member community platform from scratch (Shopify + serverless worker) and safely moved a 600+ submission backlog to it.
• Sanity.io marketing-content layer over the ERP across 9 brands.
• Co-inventor of a patented WebGL deep compositing system for browsers.
• Estimate tool simplification: contributed to a 300% increase in completed online estimates.

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