About

I’m a growth engineer who works across the whole funnel — acquisition (SEO + paid ads), CRO, email, and retention — and I build the systems behind it, not just hand off specs. I care about clarity, speed, accessibility, and measurable results.

At Orlando Foods (as Senior Digital Growth & Web Engineer) I work close to sales and operations: Shopify UX/CRO, technical SEO, paid ads (Google/Meta), GA4/GTM analytics, email, headless/Sanity, performance (Core Web Vitals), accessibility, and automation. I write short, practical case studies — what worked, what didn’t, and why — so the work is easy to reuse.

A growth leader who also builds — Shopify & headless (Sanity).

What I work on (next few years)

• Growth: run the whole funnel and decide with data (GA4/GTM)
• Shopify UX + CRO: remove friction, build trust, run tests that ship
• Traffic: technical SEO + paid ads (Google/Meta) working together
• Email: messages that are useful and measurable, not noisy
• Content: Sanity.io structured content, ERP→CMS sync, many brands
• Performance & accessibility: Core Web Vitals, clean markup, readable layouts

How I work

• Own the result, not just the task. I connect marketing, operations, and engineering so work ships instead of stalling between teams.
• Decide with data. Measure first (GA4/GTM), test, then keep what works.
• One owner, one direction per field. Each field has one source and syncs one way, so the data stays correct as it grows.
• Ship the first version, then improve it. Real use tells you what to build next.
• Write it down. I record decisions and trade-offs so others can pick up the work fast.