About

I’m a Senior Digital Growth & Web Engineer specializing in UX, performance, and conversion optimization. I focus on clarity, speed, accessibility, and measurable outcomes.

At Orlando Foods, I work close to the revenue and operations loop: Shopify UX/CRO, technical SEO, performance (Core Web Vitals), accessibility, and automation. I publish practical notes and short case studies — wins, failures, trade-offs, and what I learned — so the work is reusable.

What I work on (next few years)

• Shopify UX: reduce friction, increase trust, improve clarity
• CRO: measurement, iteration, and experiments that ship
• Performance: Core Web Vitals, script discipline, image strategy
• Technical SEO: crawlability, internal linking, structured data
• Accessibility: semantics, keyboard navigation, readable layouts