Projects
I publish concise case studies: problem -> constraints -> approach -> results -> lessons.
- Sanity CMS — marketing layer over NetSuite products (9 brands)
- LinkToTale — YouTube cartoon to picture book (CLI)
- Carpal Tunnel Syndrome Test — mobile diagnostic tool
- Shopify UX improvements (+34% conversion rate, 0.35% → 0.46%)
- Shopify performance + technical SEO (Lighthouse 41 → 95, SEO 77 → 100)
- Organic search growth — content architecture on Shopify (3x traffic)
- Bundles + coupons in cart (Gross Sales +97%, Total Sales +82%)
- Shopify inventory alerts + ops automation
- E-commerce automation engine (10k+ products, SEO + images + feeds)
- WebGL deep compositing (patent)
- Responsive design bet at Marble.com (ahead of the mobile shift)
- Estimate tool simplification (+300% completions)