Resume (highlights)
A growth leader who also builds — Shopify & headless (Sanity).
Current role
Senior Digital Growth & Web Engineer - Orlando Foods
Focus: Shopify UX, CRO, technical SEO, paid (Google/Meta), GA4/GTM analytics, headless/Sanity, performance, accessibility, automation.
Selected outcomes
- Shopify UX improvements: +34% conversion rate (0.35% → 0.46%)
- Bundles + coupon visibility in cart: Gross Sales +97%, Total Sales +82%
- Sanity.io marketing-content layer over the ERP for 9 brands (structured content + spec-sheet generators): case study
- Built a member community platform on Shopify (customer-account UI extension + Cloudflare Worker moderation pipeline): replaced a manual publish workflow (600+ submissions, <30 hand-published) with self-service login-based profiles, and safely migrated the backlog — privacy-first, reversible, phased: directory · migration
Prior highlights
- Co-inventor of US11113858B2 (deep compositing in web browsers, issued Sept 7, 2021): project page · Google Patents
- Estimate tool UX: 300% increase in completed online estimates
- Carpal Tunnel Syndrome Test — mobile diagnostic web app (Cloudflare Workers + D1, peer-reviewed research): project page