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Main
Projects
- Shopify UX improvements (~50% conversion lift)
- Bundles + coupons in cart (~100% sales lift)
- WebGL deep compositing (patent)
- Estimate tool simplification (+300% completions)
Latest notes
- SEO hub pages on Shopify: structure and internal linking - 2026-02-08
- Measuring Shopify UX changes (a minimal CRO plan) - 2026-02-08
- Cart & checkout: bundles + coupon visibility (patterns that lift revenue) - 2026-02-08
- Shopify UX: a friction-first checklist - 2026-02-08
- Human-in-the-loop automation for ecommerce - 2026-02-08
- Inventory stability is a growth lever - 2026-02-08
- Writing pages LLMs can cite - 2026-02-06
Latest log entries
- A small loss - and what I learned - 2026-02-07
Recommended reads
- Inventory stability is a growth lever
- Human-in-the-loop automation for ecommerce
- Shopify UX: a friction-first checklist
- Measuring Shopify UX changes
- Bundles + coupon visibility (patterns that lift revenue)