TL;DR

If you want content that ranks and converts, build hub pages with clear structure and internal links.

A simple model:

  • Buying guides (foundation)
  • Supporting guides (e.g., home oven vs high-heat)
  • Recipe hubs (destination)

Why hubs work

Hubs do two things at once: 1) Capture informational intent (“how to choose…”) 2) Create a clean internal linking map to products and related content

A minimal structure for a Buying Guide page

H1: How to Choose the Right ___ Flour

H2: Quick answer (for fast readers)
H2: Decision guide (table / bullets)
H2: Recommended options (link to products/collections)
H2: Common mistakes (and fixes)
H2: FAQ (real user questions)
H2: Next steps (link to recipes, oven guide)

A minimal structure for an Oven Guide

H1: Best Pizza Flour for Home Ovens (450–550°F)
H2: What changes at this temperature
H2: Flour characteristics that matter
H2: Dough approach (high level)
H2: Recommended products
H2: FAQ
H2: Link back to the main buying guide

A minimal structure for a Recipe Hub

H1: Pizza Recipes Using ___ Flour
H2: Start here (best beginner recipes)
H2: Recipe list (grouped by skill level)
H2: Troubleshooting links
H2: Link back to the buying guide + products

Internal linking rules (simple and safe)

  • Hub → supporting guides → recipe hubs
  • Every hub links to relevant products/collections
  • Every recipe hub links back to the buying guide
  • Avoid orphan pages: publish only when linked from at least 2 places

Measurement (minimal CRO + SEO)

Track:

  • impressions/clicks (Search Console)
  • next-page behavior (which internal links get used)
  • assisted conversion (if available)
  • per-hub conversion rate (if the page has CTAs)